About Us
Our Story
“Where a Mother’s Encouragement Sparked a Jewellery Journey.”
Behind JN Lifestyles is not just a brand, but a story of creativity passed from mother to daughter.
Rupa Bhatnagar, an educator with over 30 years of teaching experience and a lifelong love for art, has always believed that creativity should be nurtured and shared. From childhood, she participated in and won many creative competitions, developing an appreciation for thoughtful design and understated beauty.
As a mother, she encouraged her daughter Priyanka Bhatnagar Lonkar to explore her creative instincts. In 2007, it was Rupa who suggested that Priyanka attend a Kundan Jewellery class—a small step that unknowingly sparked a lifelong journey in Jewellery design.
Priyanka went on to build a career in the fashion Jewellery industry, combining her creative passion with professional expertise gained through her MBA and experience in Jewellery export houses. Over the years, she transformed this passion into a business venture, eventually leading to the creation of JN Lifestyles.
Together, Rupa’s artistic sensibility and Priyanka’s entrepreneurial vision shape the soul of the brand. Their collaboration brings together simplicity, creativity, and thoughtful design, creating Jewellery that feels both personal and timeless.
At its heart, JN Lifestyles is a celebration of creativity, family, and the quiet influence of a mother who believed in her daughter’s dreams.
Our Mission
At JN Lifestyles, our mission is to blend heritage craftsmanship with modern design while supporting skilled artisans and celebrating creativity. Every piece is thoughtfully curated to bring elegance and meaning to everyday style.
• Preserve traditional creativity
• Blend heritage with modern design
• Support skilled artisans
• Offer thoughtfully curated jewellery
Our Brand
JN Lifestyles is more than a Jewellery brand—it is a story of heritage, creativity, and generations of artistic inspiration. The brand is named after Janak and Nirmala, the grandmothers of founder Priyanka Bhatnagar Lonkar, whose creativity and craftsmanship inspired the artistic foundation of the brand.
The journey began in 2007 when Priyanka attended a Kundan Jewellery class. What started as a small creative experiment soon turned into a lifelong passion and eventually grew into a professional venture.
Today, Janaknirmala Lifestyles LLP, operating under the brand JN Lifestyles, represents the evolution of that journey—combining heritage craftsmanship, global design standards, and thoughtful curation.
Meet The Team
Meet our team
Dedicated professionals driving our success
Priyanka Bhatnagar Lonkar
Founder, Creative Director & Design Curator
Priyanka Bhatnagar Lonkar is an entrepreneur and Jewellery designer with over a decade of experience in the fashion Jewellery industry. She holds an MBA in International Business and has worked with major Jewellery export houses as a Product Expert and Production Manager, gaining valuable experience in global quality standards.
She is also the founder of PRIO – All About Home & You, a venture focused on handmade Jewellery. At JN Lifestyles, Priyanka blends creative vision with strategic business expertise to curate modern yet traditional Jewellery collections.
Rupa Bhatnagar
Designated Partner
Rupa Bhatnagar brings over 30 years of experience in teaching along with a lifelong passion for creativity and artistic expression. From childhood she actively participated in and won several creative competitions.
Known for her simple nature and love for understated elegance, she believes beauty lies in simplicity. Her appreciation for minimal and thoughtful designs plays an important role in shaping the creative direction of JN Lifestyles.
“I believe Jewellery should celebrate who you are — modern in design, timeless in spirit.”
